Visarta Presents

Focus Art Fair — New York to London at Saatchi Gallery

Experience the Art Fair Journey

We present the trendiest art and the contemporary messages of artistic discourse to the audience under a unifying theme. Rather than simply buying and selling art, we curate an art fair that offers a meaningful in-person encounter and emphasises the deep connection between art and experience.

Why FOCUS Art Fair London 2025?

Join us for an extraordinary celebration of contemporary art at the historic Saatchi Gallery. This isn't just another art fair – it's a transformative experience that bridges cultures, connects artists with collectors, and showcases the very best of contemporary creativity.

Our video takes you on an immersive journey through the preparation, the excitement, and the magic that happens when art meets opportunity. From the bustling streets of New York to the elegant halls of London's most prestigious gallery, witness the evolution of artistic expression.

  • Exclusive access to world-class galleries
  • Direct networking with international collectors
  • Media coverage from top art publications
  • Professional exhibition support

What You'll Discover

In this exclusive video, you'll see firsthand how FOCUS Art Fair has become the premier destination for contemporary art lovers and collectors worldwide. Experience the energy, the passion, and the incredible talent that makes this event truly special.

From emerging artists making their debut to established names pushing creative boundaries, FOCUS Art Fair London 2025 promises to be an unforgettable celebration of artistic excellence. Don't miss your chance to be part of this historic event.

  • Curated selection of exceptional artworks
  • Interactive artist talks and workshops
  • VIP preview events and private viewings
  • Global media attention and coverage
10,000+
Expected Visitors
£850K
Previous Sales
30+
Exhibition Booths

Focus Art Fair

is making it's way from


NewYork to London

to conquer hearts at the historic


Saatchi Gallery

celebrating its impressive 5-year showcase history!


So, are you ready to grab the spotlight at this widely celebrated show? This is your moment to shine!

Fair Art

We Want your Art to

Sell


At the focus Art Fair London Week

With over 10,000 visitors in just four days and a staggering £850K in sales from 30 booths at the last FOCUS London 2024,​


your chances of making an impact are higher than ever!

Mission & Vision

FOCUS's 2025 World Tour is set to wrap up with an electrifying final stop at London, bringing together top brands like LG, Frieze, Hong Lee, and FAD Magazine, alongside art giants like Sotheby’s and Artsy. Creative artists, influencers, and innovative minds will converge for a truly inspiring experience at the historical Saatchi Art Gallery — welcoming diversity and innovation, bridging the gap between physical and digital art, partnering with global conglomerates like One East Asia and NYC Culture Club.

​ Visarta, the leading contemporary fine art gallery, is launching an open call for submissions from artists worldwide for a grand feature at the FOCUS ART FAIR LONDON 2025 — an incredible chance for emerging talents to connect, network, and sell their work to collectors from around the world.​​​​​​​​​​​​​​​​



Awards & Prizes

The FOCUS ART FAIR LONDON is 100% free for invited participating artists, and there are no hidden costs associated with displaying artwork at the exhibition.

Please note that only winning artists from our juried open call will be invited to show and sell their artworks at FOCUS London chapter. Artists need to sign a contract on all sales at the Art Fair.

The FOCUS will be held at the historic venue of the Saatchi Art Gallery, a major player in contemporary art since 1985, known for promoting rising British and international talent. As a registered charity, it’s guided by a clear mission — to make contemporary art accessible to everyone and inspire creativity worldwide.

But that’s not all — artists won’t just be showcased at the gallery; they’ll also get major exposure through local news, media channels, and press events covered by media big shots like Paris Art, Artsy, Times Square Chronicle, The New York Times and many others.

Honestly, it’s a game-changer!

WE TELL A GOOD STORY -

A unique, compelling story that resonates with our audience has set us apart and fostered a deeper connection to both the art and the overall experience.


- FOCUS ART FAIR | LONDON 2025

Timeline

Entries Open – NOW
Deadline for Entries - SEPTEMBER 21, 2025
Virtual Preview - Ends SEPTEMBER 17, 2025
Winner Notification Starts - 7 SEPTEMBER 2025
Focus London Art Fair Starts - OCTOBER 19, 2025
Focus London Art Fair Ends - OCTOBER 22, 2025



FOCUS Timeline

Since 2020, FOCUS has held a total of approximately 11 art fairs across 4 countries.
These fairs have taken place in prestigious museums, galleries, and other key art institutions that are recognised as the cultural centres of their respective cities.
In total, over 400 galleries and artists have participated. FOCUS has formed partnerships with leading organisations such as LG, FRIEZE, and Sotheby's.
The fair attracts galleries and artists from more than 30 countries and has welcomed over 50,000 cumulative visitors to date.

Art Fair - 11th Fairs
03/09/2020-16/10/2025
Since
2019